LABODE

Elevated Home Decor, Furniture and Lifestyle retailer based in Calgary

problem

Accessing clean and pure drinking water is a significant concern in today's fast-paced world. Many individuals face challenges in finding a reliable source of high-quality water. Existing bottled water options often lack transparency in their sourcing methods, leaving consumers uncertain about the purity and origin of the water they consume. Furthermore, the inconvenience of purchasing and transporting heavy water bottles adds an additional burden to individuals seeking a consistent supply of clean drinking water.

solution

LABODE is a one of a kind Home Decor, Furniture and Lifestyle retailer created by a mother and daughters love for elevated design that brings joy. Inspired by European Contemporary design and a minimalist but classic approach, LABODE not only operates as a store, but also as an Interior design consultancy, offering solutions that bring both comfort and style.

For LABODEs identity, we grasped inspiration from premium brands that have shown both heritage and innovation over the years. Since the ambition of the client is to have multiple retailers around Canada and all over North America, we had to make sure their branding was contemporary, but also had the human component that would withstand the test of time and remain memorable. Because the project demanded so many applications for both the product and service side of the business, we came up with an identity that was versatile and that could be immediately recognize wherever the audience encounters it.

The color palette choice is inspired by nature. We focused on giving the brand a very earthy look, since their products are going to be designed with a meticulous emphasis on materials, detail, craftsmanship and humanity. The final result provides the end consumer with a welcoming feeling of comfort and belonging, mixed with an elevated and premium experience.

year

2019

timeframe

4 weeks

tools

Adobe Illustrator