GRAVEL POWDER

Snowboard equipment and events company for the new wave of snowboarders.

problem

There are hundreds of snowboard brands out there, but none that are targeting the new wave of street snowboarders.

solution

Gravel Powder is a snowboard equipment company for the new wave of snow boarders. Those that are making their own snowboard routes in the city, prepared to hit a rail after a snowramp in the middle of downtown, combining the mountain and the street.

I really like extreme sports ever since I was a kid. I was never really good at any of them but I always loved the aesthetics. During one weekend I was on Youtube and got hooked to a video of an snowboarding event in the middle of the city. These guys had build snow ramps, and had the elements of both skate boarding and snow boarding in their routines. This Youtube video was enough to inspire me to design Gravel Powder.

The goal for this brand would be to design snowboards and equipment especially made to handle both the snow and the street, so that the athletes are able to go crazy with their tricks while also being protected.

year

2024

timeframe

14 days

tools

Adobe Illustrator, Adobe Photoshop, Adobe After Effects