CALGARY STAMPEDE

Branding the biggest event in Calgary

problem

Calgary Stampede re brand concept: The Stampede is the biggest thing here in Calgary Rides, rodeo, weird food, all kinds of music events, tents and beer (lots of it), cowboy vibes and much more. Everyone here's had their fun at the grounds and it’s the biggest event of the year, the city literally lights up for it, everyone’s in their best mood and for 10 days we are all in on the cowboy aesthetics. For such a massive event, the Stampede has been lacking an impactful visual identity that posisions it as the global brand that it is, while also expressing everything that it stands for

solution

As a designer I could not help it but to cook up a fresh visual identity for the whole thing, to see what the Calgary Stampede could look like with a more expressive, unique, and intentional brand

year

2026

timeframe

15 days

tools

Adobe Illustrator and Figma